Reporting from an advertising portal in the adage , Apple is working to improve the quality of their ads by appointing four major advertising agencies in the United States that AKQA , Huge , Area 17 , and Kettle .
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Apple hopes , four advertising agencies can help Apple to work on flagship Apple commercials with the iconic theme . Phil Schiller ( Apple's Chief Marketing ) provide citations on the media , " Apple plans to add four digital advertising agency to help the cultivation of the Apple ads , including the WPP AKQA and Huge headquartered in West Coast , Area 17 and Kettle which is an independent advertising agency based in New York " .
Phil previously never acknowledge the good concept Samsung Superbowl ad . However, Apple so far has not explained the value of Apple's contract with the advertising agency of four companies , and the concept of what ads will be tilled by them .